Tracking the right KPIs can bring you a multi-layered victory as they can create accounability and purpose in your team, and they help you course correct in real time to make sure you're staying on pace to hit organizational goals. Solution: You can’t manage what you don't measure. Problem: Are you setting organizational goals and not hitting them? Is your team just going through the motions every day when they show up for work? If you answered yes, your KPI's might not be flowing proprely into your company goals and/or your KPI's might not be instilling accountability and empowerment in your team. Strategies to prepare for group dentistry trends now and on the horizon, so you can pivot and plan for success. In his session, Emmet will be sharing these trends and findings with you so can harness the future instead of fall victim to it! As the Co-Founder of a large 50+ Location Dental Organization, Emmet Scott has access to vast amounts of macro data and as a result, he can see trends form before most. For example, while COVID was largely an unforseen event, the aftermath on inflation, rising costs/rates, and its impact on the labor market was not a complete suprise. The Solution: You can't predict everyting, but you can predict some of it. Nobody can predict all of the crazy things that happen in the world and in dentistry, and as a result a lot of dental leaders are slow to respond to future threats and opportunities. How can you properly fortify and prepare for big shocks and big opportunities that exist in the future? That's the problem, you can't, at least not for the most part. The Problem: Were you prepared for COVID? Were you prepared for Millenial and Gen Z workforce dynamics? Were you prepared for the biggest issues hitting our industry today like unprecedented costs and shrinking margins? Most weren't, and they're suffering today as a result. More specifically, in his presentation Dr. ![]() More organic FREE traffic = lower patient acquisition costs. Winters comes in: he will give you the exact formula for going viral and leveraging social media to drive more patients and business. Dental companies can’t spend more than is necessary to acquire customers. In dental specifically, costs are rising, especially in labor, and margins are dwindling. It’s no secret that our economy is a bit rocky at the moment. Winters is a unique talent because of his transitional ability to move from educational to fun content, and beyond, making him one of the most influential talents in both dental and social media! His marketing genius has also catapulted the success of his many business ventures including Something Nice, an oral care subscription service Bizzy, a marketing company, and his dental company Wincrest Orthodontics in Plano, TX. Winter’s journey has paved the path and created the blueprint for how to leverage social media to drive business and create a positive impact in the world.ĭr. His impact permeates across the world from current/new patients to healthcare/dental entrepreneurs and more. He has amassed over 20 million collective followers on various social media platforms such as TikTok, Instagram, and Youtube, with over 1 BILLION views per year. ![]() ![]() Winters was one of the first professionals that entered the TikTok social media space in January 2019, 2 months after it launched.
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